Effortless Optimization for Search Engines by UK SEO Consultancy

Information Architecture Services delivering effective knowledge management Scotland

Sun, 13 Mar 2005 10:18:27 +0000

The Information Architecture

ensuring effective information delivery and management

The information Architecture informs all aspects of your information storage representation and presentation services. It is framework on which your knowledge delivery stands or falls.

Given this it is surprising how often it is overlooked, only to be addressed later in emergency when the structure doesn't support modification, growth or integration with other resources.

We take a holistic approach to design and management of an Information Architecture, looking at requirements, existing resources, usage’s and methodologies in place to ensure its accuracy, sufficiency, reliability and maintainability.

Our Information Architecture services use specialist meta data management tools and we partner with industry leading professionals in this arena.

We have extensive expertise in this area have been involved for the better part of 2 decades with Meta Data Management management methodologies and technologies in some of the world leading companies.

Technical Architecture SEO Services web application blueprints Scotland

Sun, 13 Mar 2005 10:17:28 +0000

The Technical Architecture

your web application blueprint

All complex engineering project require an architecture. Sometimes several interlocking architectures are needed. Software engineering can rank among some the of most complex and innovative of all engineering ventures.

The technical architecture defines software structure, ease of use, effectiveness of delivery and scalability to suit your longer term objectives. Different interlocking architectures will focus on specific forms of structure:

Services architecture on the internal provision, delivery and interdependence of software services.
Components architecture on the custom engineered and 3rd party supplied components, normally in the form of blocks of blocks of code and data supporting encapsulated functionality.
Framework architecture shows how the components interface with each other and the framework for connecting with external software devices.
Information Architecture is covered here as separate life cycle service.
The site architecture will also prepare your site for effective search engine optimization and the use of dynamic publishing services if these are required remembering that the excessive use of these pages can adversely effect ranking since many indexing spiders avoid dynamic pages. We can advise on the use of alternative dynamic publishing options which have fewer or no adverse affects on ranking such as shortcut addressing, substitution of telltale '?' query symbols in page addresses, static data publishing and best of all the use of standard top level static pages.

In short the architecture is the framework into which site content, services, graphics and whatever other features are fitted. It ensures everything hangs together and cooperates effectively now and into the future.

Body content optimization service content for customers and search engines

Sun, 13 Mar 2005 10:16:30 +0000

Body Content Optimization

authoring content for customers and search engines

Textual content is king when it comes to Search Engine Optimization.

Give as much information about your business, your products and services as you can. Keep your content fresh and relevant. Let your content reveal your expertise, experience and passion.

Body Content Optimization ties in this content on every optimized page with the priority target search phrases assigned to that page. In practice effective body content optimization can focus on up to 4 search phrases per page. Hence the attraction of optimizing as many pages as possible.

Our tools assess the various metrics which search engine indexing algorithms use to determine ranking. These are factors like keyword frequency, keyword density, total word count and keyword visibility.

We can help you weave your top search strings into the textual copy in a natural way but one which satisfies the general criteria of the search engines for top ten position ranking according to the rules maintained in our knowledge base.

Contact Us for top ranking SEO services by Scotland

Sun, 13 Mar 2005 10:15:28 +0000

At, your input is valued. If you have any questions or comments regarding our services or web site, please contact us at one of the locations listed below.

Office: Clunebeg House
Drumnadrochit
Highlands
United Kingdom
IV63 6US
+44 (0)1456 450387

Enquiries: info@4-impact.net

The Importance of Relevance for SEO by

Sun, 13 Mar 2005 10:12:21 +0000

The Power of Relevance

How the Search Engines determine relevance

The key to search engine optimization is establishing the relevance of your chosen target search terms.

Search Engines are in the business of delivering relevant content. Their reputation depends on their users finding what they are looking for with minimal irritation and time wasted on irrelevant site listings.

If you think about this, the search engines’ objectives and your objectives coincide. It is no use promoting your site for something very general in the hope that this will attract large numbers of visitors if most of these will be disappointed within a few seconds of seeing what you actually offer.

So, for example, its useless hoping to promote your site as a Hotel if it is actually a Bed and Breakfast in Skegness that you offer. Far better to promote it as the latter since this is more relevant to your business and your customers. As such it is also stands a far better chance of good visibility in the Search Engine listings. Afterall there are probably millions of hotel web sites around the world but only a few hundred for bed and breakfast in Skegness.

To verify relevance the engines employ spiders which crawl the web and index content in terms of emphasis of potential search terms. Since the depth and quality of meta data on today’s web is very poor, indexing has to be done based on what can be analyzed and deduced, even if this is never as reliable as one might hope.

Different search engines look for different things but broadly speaking anything that is machine readable is fair game, with somethings attracting more attention than others. These include all or most of the following:

Site Technical Architecture. Some search engines allow separate submissions for pages residing in separate sub-folders thereby potentially increasing the focus on promotion of each of these individually. Further, in database generated sites care should be taken if at all possible to include a top layer of key static pages as these are much easier to optimize than a site which only contains dynamic pages. Alternatively, database generation of static web pages should be explored as alternative option. Check out our own bonus resource for more information on the challenges and some techniques for dynamic site optimization. At we have many years of experience in Information Architecture and Technical Architecture.
Domain and Sub-domain names for your web site. A domain called liecester-vetinary-surgery.com is more indicative of site relevance than one based on the company name such as JilesAndSons.com. There are some exceptions to this rule, and in certain cases it can be worth linking multiple domains some representing your company name and others facets of your business. Always remember though, that your primary objective must be to promote your site’s visibility in terms of what you offer rather than who you are.
Filenames and Directory names for site components. If your html is stored in a file called ‘budget_power_tools.html” within a folder called ‘DIY_Carpentry_Supplies’ there is a good chance this that the content relates to supplies of budget power tools for DIY Carpentry. In any case this is far more suggestive than simply storing the page under ‘\shop\tools.html’ or worse yet ‘\dir-x\file-02.html’. This applies also to the names for other components making up your web pages, like multimedia files.
Page Title as documented within the HTML Title tag which then appears in the title area of the recipients browser. Most Search Engines assign significant value to the page Title.
Page Description as documented within the HTML Description Meta tag which sometimes appears in the search engine listings.
The contents of the Keywords Meta tag which was intended to provide simple search related meta information on a given page content. Most search engines no longer assign much relevance to this as it is too open to abuse, particularly as it’s content isn’t visible within the page as shown within a browser. However, this should still document your key target search terms even if the main value will be derived in their usage elsewhere within the page and web site.
The actual text of the web page. Many search engines analyze this. Most like to see a few hundred words and attempt to extract key search terms both in terms of where and how often these appear within the text. It is assumed that phrases which are often repeated and which also appear within the first few sentences are likely to be particularly relevant. Make sure these are your target search terms.
Graphic elements should be documented with machine readable rollover text called ‘alt text’ primarily for visually handicapped people relying on automated readers. These provide another source to help the search engines determine relevance. It worth noting that alt text provides a useful means of adding value to your graphics for all your site visitors as well as being an extra device to emphasize certain preferred search terms.
Internal Links. Again search engines may analyze the actual link text. So rather than simply link a meaningless filename its better to the use the link text to describe what it is being pointed to, especially if in so doing you can use your top search phrase for the destination page.
The same is true for the text of incoming External Links. Additionally, some engines will assign these special significance as a potential independent vote of confidence. However, now that ever resourceful web masters have sought to exploit this by building link farms and link exchange programs, search engines like Google are already becoming more circumspect about evaluating incoming links.
Our RankShifter™ Ultra SEO plan may employ any or all of these techniques.

All our RankShifter™ Optimization Plans always focus first on choosing the most productive search terms to target and then on emphasizing the relevance of these to the Search Engines.

Our RankShifter™ Prime and Extra plans principally employ a technique called Meta Content Optimization, as this allows us to flag up the relevance of the targeted search terms without necessarily modifying the text of an existing site. We are always conscious that our customers will have already made a considerable investment in building their web sites and want to preserve as much of this investment as possible.

Those customers wanting a no holes barred search engine optimization are invited to contact us directly for a quote on our Bespoke Optimization Services which can include a complete site makeover specifically to exploit every possible avenue of increasing site visibility.

Semantic web support next generation RDF based SEO by Scotland

Sun, 13 Mar 2005 10:10:50 +0000

Semantic Web Support

next generation RDF based meta content optimization now

The Semantic Web is the next wave of web technology aimed at making the whole Internet one big potential networked knowledge base. Pioneered by the W3C and cutting edge software companies like METAm8, Semantic Web technology aims to raise the quality, scope and depth of manageable integrated meta content. Ultraly this will greatly increase both the reliability of information searches and the intelligence which can applied to these by automated reasoning applications.

The standards which are now in place such as the Resource Description Framework (RDF) XML specification already allow web publishers to provide far more precise definitions of their content than has been possible before.

What is even better news, is that if you do include an embedded RDF definition in your web pages that information is already being processed by a number of search engines including it seems the premiere engine Google.

RDF syndication is already deployed by a number of Blogging (web log authoring) tools and crawled by blog specific search engines like Feedster. Our Semantic Web Support makes the promotional benefits of this technology accessible to web sites in general.

As leaders in this technology, developing Semantic Web Data Mining, Searching and Management solutions through our sister company METAm8, we are well placed to provide you this unique extra service NOW as an optional extra to our premiere RankShifter™ Ultra Search Engine Optimization plan.

Meta Content Optimization top ten placement uk by

Sun, 13 Mar 2005 10:04:58 +0000

Meta Content Optimization

Emphasizing Your Unique Selling Points to the Search Engines

Exploit fully what you already have

without disrupting your existing web site readable content

Meta Content Optimization is a proven technique which can dramatically improve the visibility of your existing site without changing its content.

It involves full exploitation of all aspects of your existing pages which are factored into determining search engine ranking. These include page and page element addresses, Title, Keyword, Description and alt tags, plus judicious use of H1 and H2 header tags. Always combined with thorough Keyword Analysis to target the right search terms it can be very effective.

Meta Optimization ensures your chosen search terms are well and consistently documented in various visible and non visible page elements primarily for the benefit of Search Engine spiders and indexing algorithms.

The debate goes on as to the relative importance of specific meta tags in contributing to search engine ranking, as search engines tweak their algorithms or from time to time or make more substantial changes.

The point to remember is that this information should be supplied and care taken to tie in the relevance to your site and its individual pages. As for changes in search engines algorithms our in-house tools and knowledge bases keep a track of the latest information on this.

All RankShifter™ optimization plans employ a full range of powerful Meta Content Optimization techniques. Our RankShifter™ Prime Budget SEO and Extra Site SEO plans particularly focus on these methods because they provide the biggest potential boost to visibility for minimal cost and disruption to your existing site.

As a technique it works well for most static web sites provided it is based on an appreciation of existing site visibility and a thorough search term analysis as supplied with all our optimization plans. Customers with more demanding requirements or sites posing special technical challenges may require a wider spread of techniques and should consider our RankShifter™ Ultra bespoke SEO plan.

One final thing worth mentioning is that for a long time the World Wide Web Commitee has been attempting to raise the level of meaning delivered through the web by increasing the quality and amount of meta data. Towards this end it has produced various draft Semantic Web Standards includes the RDF information model. We have a long history of involvement in state of the art meta data technologies from previous companies and are actively engaged in this progress through our sister research and development company METAm8.

We now offer optional RDF based semantic web support with our bespoke RankShifter™ Search Engine Optimization services to prepare today for the future of Internet Search Engine technology.

Dynamic Web Page Optimization SEO Insider Secrets RankShifter by Scotland

Sun, 13 Mar 2005 10:03:30 +0000

Dynamic web page search engine optimization

Insider Secrets!

Advanced Search Engine Optimization Techniques

Background.

The one single issue our customers ask us most is why their dynamic database generated site isn’t being indexed or ranked as they would like with the search engines?

To be sure optimizing dynamic database driven sites pose a number of extra challenges.

Many search engines ignore web pages bearing the telltale signs of database driven content in the form of parameterized addresses including ‘?’ and ‘=’ symbols. This is because the spiders are weary of getting caught in potential ‘robot traps’ where there may be:

no end to the number links a program or script can generate,
no fixed structure with which these can be traversed, and or
complex link loops.
Some engines do partially index dynamic pages but never on the same basis as static pages, spiders which venture into dynamic pages may well make a quick exit if they suspect they are entering a 'robot trap' thus leaving most of your pages unexplored. Experience in the SEO industry indicates that comparable static pages are indexed more thoroughly, more routinely and rank better than their dynamic equivalents.

Why use Dynamic pages?

With such optimization disadvantages one may well wonder why use dynamic pages? Some may think the answer is obvious – to support database driven management and supply of large volumes of changeable content. This is entirely valid for web applications like large on-line catalogues, directories or knowledge bases.

All too often however they are used for content management reasons alone without any apparent regard to issues of search engine visibility. This can of course be entirely legitimate but only after due diligence is paid to site architecture and the alternatives.

Site Architecture and Dynamic Content.

It is always highly recommended that the key pages to any site be simple static pages which follow as many of the general guidelines for search engine optimization as possible. These are things like:

Perform your keyword analysis as a part of your site design.

Use the results to inform your choice of domain name, and site structure.
Do meta optimization, body content optimization and internal link optimization all to reinforce your primary target search terms.
Ensure the spiders have convenient access throughout your static pages, supply a site map accessible from your home page if in doubt.
Avoid splash introduction pages, unnecessary use of frames and other active page elements.
Only use dynamic pages for truly dynamic database driven content. If you require control over team or client authoring seriously consider the available alternative static content management systems. The industry leading examples of which often supply greater authoring flexibility and control than their database driven counterparts.

Having established a genuine database driven requirement, consider using static database publishing instead. This is well suited for many content management applications and most knowledge base and catalogue applications. It works well where content updates are created by designated authors. These submit their changes to the database from which replacement static pages or a new static site is generated either automatically or on demand. These pages may be optimized by applying the standard techniques.

This leaves those cases where there really is no alternative to dynamic page generation.

Dynamic Page Optimization.

The techniques for optimizing these pages fall into the following categories:

Providing address shortcuts.
Parameter character substitution.
Using Server Side Includes.
Building static doorway pages.
Address shortcuts.

These are asp shortcut pages which specify the full URL to be passed in a session variable. The delivered web page is loaded via a server side transfer. This works if you change all your links so they point to the shortcut pages. Typical shortcut page code would look something like:

<% session(“this”) = “/Scotland/accommodation/accommodation.asp” Session(“query”) = “&accommodation=hotels” Server.transfer(“/shortlist.asp”) %>
Parameter character substitution.

Indexing of asp pages is a major problem. It is not the .asp extension or the asp page itself which causes this, but the inclusion of special symbols in the address.

These symbols are ignored in search engine submissions. So addresses like:

http://www.visitwherever.com/default.asp?cat=activity and http://www.visitwherever.com/default.asp?cat=accomm

both get truncated to http://www.visitwherever.com/default.asp making it impossible to submit the actual page itself and worse giving the search engine the impression that you are resubmitting the same page over and over again – which many regard as spamming.

Further more, the spiders themselves will often ignore pages with addresses comprising ‘?’, ‘=’ and ‘&’ symbols.

A workaround is to ask your developers to remove all such symbols from page addresses. A useful technique for this is to create a lookup table with equivalent ‘static’ addresses – this can also help where simple character substitution techniques generate overly long multi level addresses.

Take a look at some of the leading e-commerce sites to see this working in practice – amazon.com is an example.

Server Side Includes (SSIs).

These provide an effective and efficient means of adding dynamically generated content to a static page without the need for CGI programming.

This works if it suffices for the static content of the page to be indexed or if there is one static page allocated to each dynamic instance.

Static Doorway Pages.

These will generally not be needed if your site has been properly architected with search engine optimization as an integral critical success factor of the overall design.

However, all too often this isn’t the case and customers are faced with the choice of re-implementing based on a more adequate architecture or somehow optimizing what they already have.

Static doorway pages are highly optimized web pages which point to your dynamic pages. They can be incorporated into your existing site to point to dynamic pages, or reside in their own domain.

Remember it is the static page itself which will get indexed and it is this page which will therefore be read first by your visitors before they (hopefully) click on to your target dynamic page.

To be sure there are risky trick techniques which are designed to fool the search engines and provide machine only doorway pages. These are not recommended. The search engines are constantly improving their algorithms and detection techniques – a trick which works now may not work tomorrow and worse still you risk your site being blacklisted.

It is far better to reconcile your optimization objectives with those of the search engines. Focusing on relevance is the key. So choose relevant target search phrases which are competitive, well used and will bring you the visitors you want. Then optimize your doorway page to reinforce this relevance both according to the criteria of the search engine indexing algorithms and your human visitors.

So, that said, your static page should be attractive, and sufficiently inviting for its human readers to click on to the target dynamic page. It must also be highly optimized to appeal to the search engine spiders sufficiently to rank well.

The performance of static doorway pages may be boosted using a multiple domain strategy. In this case it means registering a domain which uses your primary target search phrase to score extra relevance points.

How We Can Help.

4-impact! Offer a range of optimization services which can be applied to dynamic sites.

When it comes to optimizing existing dynamic sites our RankShifter™ Ultra plan will be the solution though you may you need to be prepared for some site restructuring. This plan is designed not merely to optimize what you have got but potentially to rectify basic design flaws which impact on your site optimization.

SEO lifecycle guide guarantee top ten placement methodology by Scotland

Sun, 13 Mar 2005 10:01:52 +0000

Search Engine Optimization Life cycle

Our Free SEO Methodology Guide

Your recipe for success

optimal visibility requires careful strategic planning and implementation

Search Engine Optimization is the process of managing the optimal promotion for your site through Search Engine listings and ensuring that this promotion, your site content and the visitors you attract are all relevant to each other.

Search Engines are still the most effective means of bringing new customers to your web site.

Unlike other forms of Internet promotion, Search Engines, if properly used can deliver visitors to your site who are already motivated to discover what you have to offer and potentially to buy from you.

Ideally Search Engine Optimization should be an integral objective of your web site design and implementation throughout its life cycle. As shown above this comprises with the following key phases:

Review phase. If you already have a web site you need to know your current search engine visibility. Ideally you should also know something about the behavior of your site visitors - which search engines and search terms are attracting visitors, and to which of your web pages. If you are building an entirely new site visibility reports for your competitors can be very informative.
Analysis phase. This will show you which search terms are most likely to yield the best visibility on which engines.
Optimization Phase. Choose a the set of search terms you wish to focus on in terms of your business objectives and allocate these to pages of your web site according their relevance. Then update the web pages themselves to emphasize this relevance. Finally publish your updated web site.
Submissions phase. Inform the search engines about your web site, its pages and the search terms for which you would like these to be listed.
The Analysis and Optimization phases should express your underlying business objectives for having a web presence; what is your market, what is your competition and niche, what customers are you hoping to attract and what products or services are you providing via the web? All these inform your design and with it the fine tuning for clear representation to your customers and the Search Engines.

We offer a specialized hands on interactive service which coordinates all phases of your search engine optimization life cycle to deliver both the best possible rankings in Search Engine listings and maximize the numbers of targeted visitors to your site.

Done thoroughly, Search Engine Optimization is a skilled and resource intensive service requiring sensitivity to your requirements, the objectives of the Search Engines themselves, and your potential visitors.

Our 3 standard RankShifter™ Prime, Extra and Ultra optimization plans are all SEO life cycle solutions. They choice they offer concerns how many pages you want optimized, and whether additional specialized services may be needed to meet your specific promotional objectives, particularly in the Optimize Pages phase of the life cycle. This can include the following services:

Technical Architecture determines the overall framework of your site in relation to your technical objectives now and into the future. Factors affecting relating to Search Engine Optimization include the relative costs and benefits of dynamic versus static pages, site navigation and multi domain site structures. Our Technical Architecture Service is designed to ensure a robust, scalable, flexible and maintainable framework from the outset and reduce the risk of expensive re-implementations down the line. All too often the omission of this service during the original development of a site later prohibits effective search engine visibility. If this is the case a new technical architecture will be needed together with a substantial restructuring of the site.
Our Information Architecture Service ensures the consistency and sufficiency of information resources particularly where these may need extending or merging with other sources. It also facilitates good database design.
Domain Registration can play an important role in boosting potential Search Engine Ranking if the chosen name includes the most important of your target keywords. Multiple Domain structures can secure your web real estate from the competition and support coverage of a variety of target keywords relating to different aspects of your business or your web services.
A clean and concise well planned site structure is important anyway but can help reinforce your prime target search phrases if the file names and directories match.
An alternative to multiple domains is the registration of sub domains pointing to specific directories and files within your site structure. These sub domains appear the form 'products.widgets.com'. As with domain and file names these can serve to reinforce the relevance of your site to your target search terms.
For maximum effect your On-line Shop and the products on offer within it can made accessible or even promoted to the search engines. In this way visitors can be pointed direct to specific product pages within your shop by the search engines.
Good Page Design will support the envisaged requirements of your target audience it will bear in mind the things which search engines are looking for.
Aside from the aesthetics of Graphic Design performance must be considered. A sizable proportion of users still do not have broadband and a slow loading page for non-essential fancy graphics will induce many to simply click away. All graphics should be furnished with alternate pop-up text for visually impaired users. This text together with graphic file names can also inform the search engines.
Although many search engines now ignore the Keyword tag through its history of misuse, a thorough Competitive Keyword Analysis is still fundamental to your Search Engine Optimization as it informs all aspects of the site design and implementation which are picked up by the search engines.
While some meta tags are now ignored others are still important for most if not all search engines. Meta Optimization pays attention to these.
Body Content Optimization recognizes the criteria Search Engine algorithms apply to the body content of your web pages when indexing them. Without any satisfactory standards or means for maintaining the validity and consistency of meta data on the web, search engines must perforce analyze the actual data or content itself in order to determine how it should be indexed. Body Optimization helps ensure this determination matches your target search criteria.
To gain maximum exposure you will want the search engine spiders responsible for indexing to find and scan all your pages. Our site map generation service ensures convenient spider access for this purpose as recommended by the Search Engines themselves.
Given the constraints of presentation, structure and layout it isn't always possible to fully optimize your pages for the desired breath of relevant search terms or the diversity of targeted Search Engines. In some case special Meta Link or Spider Link pages can be created to target additional search terms or to focus on specific Search Engines.
Our top search engine optimization plans also uniquely include state of the art Semantic Web support. The Semantic Web represents the next wave of web technology aimed specifically at raising the quality of knowledge exchange on the Internet, potentially enabling the entire Internet to become one massive knowledge base to which automated reasoning systems can be applied. We embed Resource Description Framework (RDF) XML into your optimized pages such that your content is accessible now to these systems. There is already evidence that the leading search engines such as Google are already accessing any RDF content and incorporating it into their indexes!
Hosting and Publishing choices can impact search engine ranking particularly if you are pursuing a multiple domain approach to your web marketing.
Search Engine Submissions should comply with the rules of the respective engines and need to be maintained subject to these rules for extensions and modifications of the site and or its promotional strategy.
It is of course vital to fine tune your campaign in relation to its actual performance both in terms of how your search engine rankings develop and the behavior of your visitors. Are you targeting your chosen keywords effectively, are these keywords bringing the right sort of visitor to your site and ultimately are these being converted to customers. Our Ranking Review Service combined with regular monitoring of your visitor logs will meet this need.
Our approach to this process is both holistic taking a view of all aspects together and iterative to achieve best results. Throughout we use the latest and best industry tools to assist. Nothing within our remit is left to chance.

Bonus SEO Information understanding Search engine Optimization Scotland

Sun, 13 Mar 2005 10:00:52 +0000

Bonus SEO Resources & Site Map

Supplementary Information

Its all about Relevance

Understanding Search Engine Optimization

The Quest for Relevance - Proving Relevance. How the Search Engines determine relevance.
Dynamic web page search engine optimization - Insider Secrets. Advanced Search Engine optimization Techniques for database driven web sites.
Meta Content Optimization - Power Methods. Emphasizing your Unique Selling Points to the Search Engines without disrupting existing readable content.
Search Engine Optimization Life cycle - Our SEO Methodology. Optimal visibility requires careful planning and implementation.
The Technical Architecture - your web application blueprint.
The Information Architecture - ensuring effective information delivery and management.
Domain Naming and Registration - securing web real estate which can deliver visibility.
Site Structure Design - facilitating SEO, efficient site maintenance and management.
Sub domain Naming and Registration - extra promotional clout and scope for your Domains.
Web Page Design - the power to impress and motivate.
Graphic Design - for visual appeal and impact.
Link Optimization - extra promotional power to your links.
Body Content Optimization - authoring content for customers and search engines.
Site Map Generation - site roadmap optimized for search engine spiders.
Semantic Web Support - next generation RDF based meta content optimization now.
Meta and Spider Link Pages - for extra promotional scope, focus and prominence.
Hosting and Publishing - no hassle hosting guidance.
Search Engines Submissions - fully managed for top ranking confidence.

Site Map to remaining site resources

Welcome to - supercharge your visibility. Effective top ten rankings in the major search engines. Guaranteed.
Our Services and how we work.
RankShifter™ Prime Budget Optimization Plan. Affordable effective home page optimization. Top ten positions guaranteed.
RankShifter™ Extra Site Optimization Plan. More visibility for more searches. Top 5 positions expected, top twenty positions guaranteed.
RankShifter™ Ultra bespoke SEO plan. Design for Rank. Top 10 positions guaranteed, Multiple number one positions expected. Our ultimate strategic solution where only the best is good enough.
RankShifter™ Reports. Comprehensive Search Engine Visibility Reports. Get the facts!
RankShifter™ Analysis. Detailed Search Term or Keyword Analysis. Know your market.
Top Return on Investment - your most cost effective route to new customers. Search Engine Optimization routinely outperforms all other forms of promotion for Return on Investment.
Our Guarantee - your surety of value for money.
Our Search Engine Optimization Results - actual search engine listings obtained now for sites we have optimized which you can check out live for yourself.
Our SEO ethics - we only perform ethical Search Engine Optimization. No tricks or gimmicks, this is your best surety of sustained search engine visibility.
About Us
Contact Us

SEO Delivers Top Return on Investment Scotland

Sun, 13 Mar 2005 10:00:23 +0000

Top Return on Investment

SEO is often your most cost effective route to new customers

sustained benefit

Search Engine Optimization routinely outperforms all other forms of promotion for Return on Investment

Search Engines outperform all other online advertising media in driving visitors to web sites.

Customers are 5 times more likely to purchase products after seeing search engine listings than with banner advertisements.

· 77% of internet users employ search engines more often than any other online promotional media including banner ads, web links and e-mail links.
· 84% of internet users who are on-line on average for 4 or more hours a day report using search engines frequently to discover web sites.
· 55% of internet users are more likely to purchase on-line after being routed from a search engine compared to 9% from banner ads.
To benefit from these statistics high rankings are vital, research at the Pennsylvania State University shows that:

· 80%+ of users typically visit only their first 3 selected results from a search query.
· 54% of users only view the first page of search engine listings, with just
19% looking at the second results page and just
10% seeing the third page of results.
Our Search Engine optimization plans guarantee top ten rankings.

Ethical SEO Search Engine Optimization Specialists

Sun, 13 Mar 2005 09:58:42 +0000

Our SEO Ethics

we only perform ethical Search Engine Optimization

No Tricks or Gimmicks

this is your best surety of sustained search engine visibility

We believe our customers’ objectives and the objectives of the Search Engines are fully compatible as far as top ranking visibility is concerned.
Everything hinges on relevance.
Your web business depends on attracting customers who are looking for the products and services you supply.
The search engines place great value on the relevance of their listings and are always striving to improve this. Consequently search engine indexing algorithms are constantly being refined to spot and eliminate sites which try to present something which they are not in the hope of achieving higher rankings.
But even when a site does succeed in getting high rankings for something which they are not, its worth remembering that search engine users aren’t so easily fooled. Most visitors will spot that your business isn’t what they were looking for within a few seconds and click back to the listings to check elsewhere.
Ultimately you need to make sure your web site supports your business and that you promote it on the search engines for what it truly does offer. That way provided you get the search engine optimization right, you will obtain good rankings for the products and services you offer, so when visitors find you and check out your web site they will find what they were looking for.
At this point you will have reached first base in the Internet Sales Life cycle, rest is up to your site and to your business.
We do not use any methods which seek to deceive or trick the search engines.
In particular we abhor techniques such as cloaking which actually present different pages to the search engine spiders than to human site visitors.
When we achieve top visibility for your site you can be confident that this is on the basis of the relevance of your business to these searches. There can be no better assurance of the sustainability of your rankings than this.

Top Ten Ranking Guaranteed RankShifter SEO by Scotland

Sun, 13 Mar 2005 09:57:31 +0000

Our Guarantee
your surety of value for money
We regularly achieve multiple first place rankings particularly from our top RankShifter™ Extra and Ultra Search Engine Optimization plans.

However please note that the benefits of search engine optimization take time to grow.

It will normally take 8 weeks for your rankings to really improve and up to six months to realize their fuller potential. This is true even when you use so called priority submissions programs.

You should always plan your search engine promotion strategy at least 3 months in advance of expected results.

Our guarantee therefore applies to the rankings achieved after the first quarter.

Many firms don’t distinguish between rankings achieved for your business name and those achieved for search terms related to your products or services. While it is important for those who already know of you to find you by your business name, this is not going to attract new customers. It is also often far easier to get your business name well ranked assuming it is fairly unique than to obtain high visibility for more general searches.

So our guarantee applies to the real challenge - high visibility of general search terms.

It is as follows:

Depending on the plan you have purchased we guarantee at least one top 20, top 10 position on either Google, Yahoo or MSN for a top target search terms, provided there have been no alterations by yourself or a third party to the updates we have prepared, and provided no third party submissions have been made in the meantime.

Multiple submissions must be made according to the guidelines laid out by the search engines. If a third party has made submissions we cannot guarantee that these guidelines are met.

If your site does not achieve this visibility we will offer to redo the initial research and updates if we feel there is any chance of this still working or we will refund your order cost.

More specific guarantees of your choosing may be available by prior agreement with our Bespoke RankShifter™ Ultra optimization plan.

Our guarantee does not affect your statutory rights.

All terms and conditions apply as stated on this site at the time of ordering.

Please Note:

Our guarantee does not apply to dynamic database generated web pages. For a variety of technical reasons such pages are notoriously difficult to optimize and rarely achieve the Search Engine visibility of their static counterparts. If you want to find out more try exploring our free article ‘The Insider Secrets of Dynamic Page Optimization’.
Guarantee only applies the following plans; RankShifter™ Extra and RankShifter™ Ultra.

Competitive SEO Keyword Analysis and Selection by Scotland

Sun, 13 Mar 2005 09:55:43 +0000

RankShifter™ Analysis

Competitive Keyword Analysis and Selection

Research is Vital!

discover real opportunities for increased visibility

This is the single most important phase in the Search Engine Optimization life cycle.

Keyword or Search Term Analysis informs all aspects of site promotion.

Keyword analysis is the practice of evaluating and choosing the best search terms on which to focus your web site optimization.

Ignore this phase (as all too many so called Search Engine Optimization programs do) or choose the wrong terms and your efforts and investment will be all for nothing.

Do it right and you will notice not just a dramatic leap in your search engine rankings and numbers of visitors, but more importantly an increased conversion rate because the optimization will be attracting just the sort of visitors you are looking for.

Keyword Analysis looks at the usage of related keywords in search phrases within the last few hundred million searches as well as their usage by competing web sites.

Keyword Selection picks the best keywords to suit your business, to enable top rankings with the Search Engines and to attract the visitors who are already motivated to discover what you have to offer and potentially to do business with you.

Choosing the best keyword phrases is a delicate balance between choosing those phrases most often used by visitors, and yet least used by other web sites - your competitors in the battle for optimal search engine rankings.

It is also the process of ensuring that these keywords accurately reflect the content of your site and are most likely to be used by your potential customers.

If your keywords do not reflect the content of your site then they will not score a high enough relevance rating for a good Search Engine ranking and might not even be indexed.

Our expertise and advanced tools will help to determine an optimal set of keywords, analyzed for popularity, competitiveness and relevance.

Choosing the best keywords is also a great guide to the value of your site content. If the keywords are right but your site content doesn’t match then this should be modified to better support the needs of the visitors you will be attracting and thereby obtain top relevance scoring with the Search Engines. This is the art of body or content optimization.

Meta Optimization ensures your chosen keywords are well and consistently documented in various visible and non visible page elements for the benefit of Search engine spiders and indexing algorithms.

RankShifter™ Analysis offers this service on its own should you wish to validate your existing search engine strategy or include this phase in your own or a third party search engine optimization program. Priced at just £200 per site this offers exceptional value given the resource intensive nature of the service.

Bespoke SEO optimization makeover for Search Engine top placement by Scotland

Sun, 13 Mar 2005 09:54:40 +0000

RankShifter™ Ultra bespoke SEO

complete optimization makeover for top search engine placement

Design for Rank

top 5 placements guaranteed, many first place rankings expected

This plan provides the ultimate solution for promoting existing web sites through all the major search engines.

It is aimed that those customers who are experiencing difficulties in getting their existing site satisfactorily ranked or who have special business requirements. This commonly includes customers with sites generated by Content Management Systems which all too often pay little or no regard to the requirements of search engine visibility.

We consider every possible aspect of your web site that may have bearing on the effectiveness of your site prominence; including domain names, structure, page titles, meta and body content, graphics, navigation, choice of targeted search terms plus the spread and focus of these throughout your site.

Above all else we are concerned with relevance:

the relevance of your search terms to your business objectives
the relevance of the site for your prospective customers
the overall relevance of the site and individual pages from the perspective of the search engines
The plan is similar to RankShifter™ Extra, but by covering additional pages and including additional services no other plan offers better value for full optimization of existing or new sites. It can also be applied to dynamic web pages. Our pricing which starts at £850 reflects the resource intensive nature of this solution.

Expect more and higher top ten, top five and even first place placements with more engines.

Expect a much greater overall visibility and with it the best possible increase in genuinely targeted traffic to your web site.

For this important investment you can be assured of a substantial and enduring boost to your Search Engine Rankings bringing with it a substantial increase in targeted visitor traffic throughout your web site.

While we only recommend those additional services which we feel will be justified in terms of your objectives and the return on investment they can deliver, where necessary we can offer the full Search Engine Optimization Life cycle of services to meet your objectives. Of course every customer situation is unique often requiring a different mix and concentration of effort.

Why not contact us for a free consultation.

Budget SEO top 20 placement home page optimization RankShifter

Sun, 13 Mar 2005 09:52:44 +0000

top 20 placement with the major search engines

GUARANTEED

effective home page optimization offers affordable top search engine placement

top 5 rankings expected

An exceptional value solution for those simply wishing to optimize and promote their home page via all the leading Search Engines with attention to attracting the right kind of targeted visitors for your business.

Works only for static home pages. Dynamic site owners should check out our Insider Guide on the Secrets of Dynamic Page Optimization.

Ideal for those with limited budgets. We offer this service for a fixed price of £200. There are no additional costs.

For this small investment you can be assured of a significant boost to your Search Engine Rankings. Even a small improvement can yield dramatic increases in traffic. However, more important still we will ensure that you attract relevant traffic and that you do achieve this effectively against competing web sites.

We take care of everything for you. Having ordered you may sit and relax in the knowledge that your site is going to get visible.

For those interested in just what we do this search engine optimization plan includes the following:

An initial Detailed Ranking Report is included to be sure we capitalize on any strengths in your existing Search Engine visibility.
Our Competitive Keyword Analysis and Selection Service uses your chosen search terms as seeds for a thorough analysis of usage by visitors and competing web sites alike on the major search engines. The aim is to identify those terms which are relevant and frequently used by your prospective customers but not by your competition. This analysis makes use of an extensive lexicon of synonyms and laterally related terms to query a database of the last few hundred million search phrases actually used.
We then embed the selected search terms into those key elements of your web page where they can most benefit your search engine rankings. This process is called Meta Optimization. In so doing we always evaluate the effectiveness of the updates using our knowledge base of current search engine ranking criteria and algorithms.
We can publish your optimized home page for you, or e-mail you it’s source for you to arrange publication.
The plan includes maintained Search Engine submissions for one year, this is done in compliance with the specific rules of each individual search engine.
Quarterly Ranking Reports monitor your current placement with the major engines for your selected search terms. This can be used to modify or extend the promotion if need be. The full benefit of search optimization will take many months to develop, which is why our submissions and reports are available for a full year after 1st submission.

Search engine optimization for website results guaranteed affordable SEO top ten ranking

Sun, 13 Mar 2005 09:50:22 +0000

search engine optimization for websites
RESULTS GUARANTEED

affordable SEO
delivers multiple top ten search engine rankings
more visibility for more search terms
1st place rankings expected
This Search Engine Optimization plan is designed for our customers who want the affordability of our fixed price solutions plus the benefits of increased visibility.

Similar to our RankShifter™ Prime SEO plan but by optimizing an additional 4 key pages we are able to target more search terms and potentially give each a stronger focus.

The result for you will be better ranking for more search terms. More targeted visitors will find your site.

We offer this service for a fixed price of £350. There are no additional costs.

For many of our customers this plan offers the best Return on Investment.

We take care of everything for you. Having ordered you may sit and relax in the knowledge that your site is going to get visible.

For those interested in just what we do this search engine optimization plan includes the following:

An initial Detailed Ranking Report is included to be sure we capitalize on any strengths in your existing Search Engine visibility.
Our Competitive Keyword Analysis and Selection Service uses your chosen search terms as seeds for a thorough analysis of usage by visitors and competing web sites alike on the major search engines. The aim is to identify those terms which are relevant and frequently used by your prospective customers but not by your competition. This analysis makes use of an extensive lexicon of synonyms and laterally related terms to query a database of the last few hundred million search phrases actually used.
Using relevance as the criteria, we then distribute the selected target search terms between your 5 key web pages. In so doing we embed the target search terms where there will offer most benefit to your Search Engine rankings. This process is called Meta Optimization. We always evaluate the effectiveness of the updates using our knowledge base of current search engine ranking criteria and algorithms.
We can publish your optimized pages for you, or e-mail you the sources for you to arrange publication.
The plan includes maintained Search Engine submissions for one year, this is done in compliance with the specific rules of each individual search engine.
Quarterly Ranking Reports monitor your current placement with the major engines for your selected search terms. This can be used to modify or extend the promotion if need be. The full benefit of search optimization will take many months to develop, which is why our submissions and reports are available for a full year after 1st submission.
This plan works only for static web pages. Site owners wishing to optimize dynamic database generated web pages should check out our Insider Guide on the Secrets of Dynamic Page Optimization and consider our bespoke SEO solution.

Economical Search Engine Optimization, web site optimization experts uk

Sun, 13 Mar 2005 09:47:18 +0000

Our work consists primarily of analysis and monitoring

To assist in this we use the latest professional tools and subscribe to a range of specialist knowledge bases.

However there is no substitute for our effort and expertise.

We offer a full range of Optimization Plans designed to meet all requirements and suit all budgets.

What we need from you.

When you order you will be asked to supply the URL of the website which is the subject of the plan you have ordered. Normally this will be your own web site, though our RankShifter™ Reports plan is often also used to check out the competition. Knowing your competition can help you develop your own visibility.

We will study your web site to better understand your business, but in addition while ordering you will be asked for a set of candidate search terms. Normally 5 to 20 terms will suffice. These terms will help us focus on your core business. You should think carefully about the terms you supply. Try to choose search terms which reflect your unique selling points and the specific customer requirements you aim to satisfy. Qualified search terms are far more useful to us than single keywords. For example: Loch Ness Guest House, or tourist accommodation Scotland is better than Guest House, Tourist, Scotland or even Loch Ness. But don’t worry about the finer details as we will pick the phrases that are best.

What we need at this stage is insight into where you think your competitive advantages lay and which specific markets you really want to target via the web. Also don’t worry about plurals or capitals, or miss-spellings we will sort all this out. Miss-spellings and foreign spellings can often be useful - we will exploit them if our research shows they offer real potential for your site.

As our work progresses we may e-mail you for clarification of certain terms.

Analysis and Preparation

This includes a detailed ranking report of your current visibility, the search term analysis and developing the required updates to your pages.

This is the key phase into which the bulk of our time and resource will go. It comprises all the elements that are absolutely crucial to fully realizing your potential search engine visibility.

Making the Updates

Once we are ready to make the updates we will email you concerning publishing these.

We offer two choices:

We can publish the updated web pages ourselves. to do this we will need certain standard ftp access details from you.
Otherwise we can e-mail you the updated web pages for you to arrange publication.

Submissions

As soon as the updates are published we will want to submit your newly optimized pages to the search engines.

Our submissions process automatically checks and observes the unique guidelines of each individual search engine. It is essential no other submissions for the same site are made which we cannot guarantee.

Monitoring and Maintenance

Our RankShifter™ Prime and Extra optimization plans both include a 12 months maintenance subscription.

This provides 12 months of submissions to ensure growing visibility, and ranking reviews to check on progress.

During this period we may fine tune your search engine optimization. Similarly, if you want us to focus on some additional areas, for example, by supporting additional search terms we may be to help within the terms of your maintenance, so long as we are not required to optimize additional pages.

Extending our services

Other service extensions and special requirements can be arranged by contacting us direct.

Search Engine Optimization for top visibility.SEO Specialists for top placement in the major search engines Meta Content Optimization Consultants

Sun, 13 Mar 2005 09:35:24 +0000

Could your Web Site Work Harder for You?
Yes - provided it can be found
WE GET YOUR SITE FOUND
Having a web site doesn’t mean you’re going to be found on the Internet.

There are hundred of millions of web sites out there, unless you’ve told the search engines about your site the chances are that even they have not found it.

Even when the search engines have found you, how can you be sure their users - your potential customers – will notice your site among the hundreds of thousands of others that are listed?

Our ranking reports will tell you now just how visible your site is on all the major engines.

If your visibility needs improving then we can fix that too with our Search Engine Optimization solutions.

The major search engines are responsible for around 80% of the business traffic to most web sites.

Poor search engine ranking could be costing your business far more than the price of search engine optimization. Even if you have had this work done in the past, your site still needs regular attention to maintain top search engine rankings.

We have got many sites dozens of 1st page positions in search engine listings for just the sort of queries which your future customers could be using to find you. Most search engine users never look beyond the 1st or 2nd pages of the listings.

Search Engine Optimization done properly is widely recognized as one of the most cost effective promotions there is.

We always spend the time and use the best tools to do the job properly. Our services include:

Before and after ranking reports with all the major search engines
Detailed search term analysis to discover which searches you should be targeting
Optimization to effectively target these searches
A full 12 months of submissions to all the major search engines
We also specialize in Meta Content Optimization. This is a Search Engine Optimization technique which minimizes the disruption to your existing web pages, thereby keeping your costs down and preserving your existing investment.

You will be amazed at the difference this can make.
Our specialist RankShifter™ SEO service plans offer a range of solutions tailored to your individual needs and budget. Uniquely these include plans which cover either the full Search Engine Optimization lifecycle shown below or just select phases; for example, to verify your existing visibility and the effectiveness of any existing search engine optimization investment.
Whichever plan you choose you can be confident that we will spend the time necessary to properly apply our extensive expertise and experience to meeting your requirements.

We do the necessary up front analysis and follow your progress from beginning to end. This is the only way we can be sure of giving you the best possible results.